To celebrate our partnership with Grammy Award–winning artist Lainey Wilson, we designed the first-ever commemorative packaging for Barmen 1873 Bourbon—a limited-edition bottle featuring custom badging and tour-inspired labeling for her 2025 Whirlwind World Tour. We brought the vision to life with a Colorado-based shoot, art directing Lainey and the product in a suite of striking imagery and video content. The bottle launched in sync with the kickoff of her U.S. tour, poured under stage lights, passed between friends, and carried through every town of the tour.