A love letter for Colorado, from Colorado. Founded in 2010, Colorado Native began as a novel idea–craft a beer with nothing but Colorado ingredients and distribute only in Colorado. But over time that idea began to feel like it was missing something. Packaging that highlighed landscapes and wildlife failed to capture the true essence of the Colorado lifestyle. Where else can you go backcountry skiing, fly fishing and catch a baseball game in a single day? So we repositioned, rebranded and repackaged Colorado Native with a more casual, laid back approach to the visuals, more focused naming and a holistic approach to illustration that enabled better storytelling. We aimed to celebrate the Colorado lifestyle, because we believe everyone deserves to taste it.