For the first spirit to bear the Coors Whiskey Co. name, we crafted a brand and bottle that honor the heritage of Coors while establishing a distinct presence for the whiskey. Featuring the historic malt house reinforces the trust and quality behind Coors grain. As one of the nation’s largest malting operations, known for producing some of the finest malt in the country, it only makes sense that malt of this caliber would yield a truly exceptional blended American Malt Whiskey.