01 — scope

brand refresh
packaging
collateral
merchandise

02 — goods

Buddy Valastro might be known as TLC’s reality star “The Cake Boss”, but the celebrity baker is also a cultural phenomenon unto himself. With a restaurant, bakeware, cookbooks and branded products on the horizon, Buddy needed a logo as the foundation of his growing brand. We created a vintage-inspired, yet modernly executed mark that served as a classic nod to the industrial history of baking while also celebrating Buddy’s Hoboken beginnings. Created at Fear Not