When singer/songwriter Carter Hamric came to us with his idea for a new children’s book, our goal was not to just design the book but to create a brand that encompassed more than this initial launch. Don’t get me wrong, these books are wonderful. Each story is crafted as a song about a particular experience and meant to be listened to as you read along. We proudly introduce you to the sing-a-read-along. But what Big Ole Day represents is so much bigger. We crafted a brand strategy that became the North Star for all brand related communication and set out to build Big Ole Day a robust suite of materials to ensure that this brand had the tools to grow beyond the books and help celebrate all the big ole days for kids and parents everywhere. Buckle up, we’re havin’ a Big Ole Day.