Old Fortuitous
01.SCOPE
NAMING
BRAND IDENTITY
VOICE & TONE
PHOTOGRAPHY
02.STORY
What luck! An unforeseen respite in a bottle. With a knowing nod to the “old” bourbon brands we love (and drink), Old Fortuitous is an unexpectedly modern craft cocktail. Bourbon forward, with citrus and coffee notes, and a touch of tobacco. The fourth in our limited-edition series, this leather-bound bottle is an invitation to put your slippers on, followed by your favorite record. To pour and pause, to toast our good fortune.
03.DETAILS
How do you bring the feeling of “good fortune” to life? Leather, obviously. The labels (if you can call them that) are blind debossed, hand-stitched leather. A custom brass coin in the topper hints at the batched-in-house richness within. And a letterpressed tag tells the story. All this to say: It’s a luxe leather fatty of a cocktail that, administered in 4 oz. pours, will give the recipient reason to thank their lucky stars.
