Quicksilver Scientific came to us with an interesting challenge. To take what was an established entity, well respected in clinical circles as a B2B brand and turn up the dial on premium. Way up. So we did exactly that. We created a new visual identity that leveraged their existing equities and crafted everything from their voice and tone to their brand architecture strategy. We needed to make sure that this new system could work for a brand that is constantly innovating and bringing new products to market. Quicksilver creates dynamic energy for dynamic lives. Those who are never satisfied with the status quo and those with energy, performance and potential they haven’t tapped into yet. That’s where Quicksilver delivers. Highly bioavailable and constantly elevating industry standards. This is a brand that is working with the nuanced differences the human eye can’t see, but the body can feel.